What is the Science Behind Women and Shopping?

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Why do ladies love shopping?

Comparing a physical attraction to buying something appears somewhat unrealistic, doesn't it? Maybe it is, maybe it isn't. It's not a comparison I would personally make, but I understand it. Shopping means different things to every woman - a necessity, a sanctum, a religion, a way of life, an adventure. Whatever be the meaning of shopping in their life, it remains important to them.

Shopping has been ladies' first love. In the event that you review ladies in all nations, religions, station, class and age, the one thing that normally doesn't change is their love for shopping. Most ladies love being the first ones to wear the most recent styles and appear to be unique from the crowd. 

Moreover, shopping for women is as relaxing as a luxurious spa. Many women pick up their purses and head to a mall or sit in front of a laptop for hours buying things online, when they are stressed out. A majority of women find this relaxing and calming or therapeutical.

What do men have to say?

Most men do not understand how something that involves walking around, trying fifteen things and lugging around huge bags can be relaxing, but then it is a girl thing. We do not expect you to understand but we will try to explain the rationale behind it.

Most men tend to think that our guilty pleasure has to do with an emotional weakness. They blame our inability to resist pretty things or our need to have what the other woman has. It may also be an excuse to just spend some time with our girls. Especially when we end up with matching tees, friendship bracelets or just an expensive spa treatment.

While all of these may or may not be true, science is on our side and gives us a very valid, basic explanation for the shopping itch.

 

What are the expert opinions?

Scientists have spent a lot of time trying to figure out the seemingly irrational love women have for shopping. And if their research is anything to go by, then it is all in our genes. It is a primeval instinct, one that we have inherited from our ancestors.

According to a study released in 2009 by Daniel Kruger, an evolutionary psychologist at the University of Michigan, it is only natural that women like to shop.

The instinct dates to back to a time when the male was primarily, 'the hunter' and the female, 'the gatherer'. Men looked for a prey, hunted it, and brought it back. Women gather fruits and vegetables. They foraged for the ones that were ripe and sweet, selected the best of the lot and brought it back home.

Millennia later the basics remain the same. If you send a man shopping, the chances that he will walk into the store and walk out with exactly what he needs are very high. At the same time, send a woman in and she will look, rummage, and forage for the best possible option, buy a couple of other things in the process, and come out at least ten times happier with herself.

So the next time you wonder why we enjoy shopping so much, remember that even science agrees that it is a genetic flaw that we have to look for the best.

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